About Riddara
Make Life More Diversified
With the outdoor ecosystem as the core, we are committed to developing and popularizing a lifestyle and culture based on new energy pickup truck. As a pioneer in China and a global trend leader, we focus on pickup truck segment and provide various experiences.
BRAND VISION
BRAND MISSION
Explore Low-carbon Lifestyle; Create the Culture of Outdoor Intelligence and Entertainment
Exploration / Lifestyle
Adhering to the philosophy of low-carbon and environmental protection, we guide consumers to explore the charm of the 100% electric lifestyle.
Creation / Culture
We create intelligent and entertaining outdoor experiences as well as a product and service ecosystem beyond expectations for consumers.
BRAND VALUE
Worry-free
We use intelligent technology to connect people, vehicle, and life, creating a worry-free and diversified lifestyle.
Unbounded
We offer diversified modification solutions, creating more free outdoor experiences with the spirit of exploring and breaking boundaries.
Traceless
We advocate the use of clean energy and adhere to the philosophy of environmental protection and harmonious coexistence with nature. It is committed to leaving no trace to nature.
Geely Riddara is a premium intelligent NEV pickup brand under Geely Auto Group. As part of Geely Auto Group, Geely Riddara shares resources and collaborates deeply within the group.
As the No.1 NEV pickup brand in China, Geely Riddara has held the top spot in market share for three consecutive years, earning the title of sales champion in the category. Built on Geely Holding Group ‘s Sustainable Experience Architecture (SEA), Geely Riddara developed the innovative M.A.P Platform, China's first native 100% electric pickup platform, validated over one million kilometers.
In November 2022, Geely Riddara launched the country's first native 100% electric pickup, transforming traditional fuel-powered pickup usage scenarios. In May 2025, leveraging Geely EM-P Super Hybrid System, Geely Riddara launched its next-gen hybrid pickup—RD6 PHEV , redefining the benchmark for new energy pickups.
With a global perspective, Geely Riddara continues to design and develop products that innovates in new energy off-road and IoT technology ecosystem, challenging traditional ICE pickups. Geely Riddara New Energy Pickup: Function As a Pickup, Drive As an SUV!
As the No.1 NEV pickup brand in China, Geely Riddara has held the top spot in market share for three consecutive years, earning the title of sales champion in the category. Built on Geely Holding Group ‘s Sustainable Experience Architecture (SEA), Geely Riddara developed the innovative M.A.P Platform, China's first native 100% electric pickup platform, validated over one million kilometers.
In November 2022, Geely Riddara launched the country's first native 100% electric pickup, transforming traditional fuel-powered pickup usage scenarios. In May 2025, leveraging Geely EM-P Super Hybrid System, Geely Riddara launched its next-gen hybrid pickup—RD6 PHEV , redefining the benchmark for new energy pickups.
With a global perspective, Geely Riddara continues to design and develop products that innovates in new energy off-road and IoT technology ecosystem, challenging traditional ICE pickups. Geely Riddara New Energy Pickup: Function As a Pickup, Drive As an SUV!