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(BANGKOK, March 2026) – At the ongoing Bangkok International Motor Show (BIMS), GEELY RIDDARA’s electric pickup series has become the centerpiece of the event, captivating audiences with disruptive performance and ultimate cost-efficiency. With massive crowds and orders surpassing 1,000 units in just five days, RIDDARA is officially ushering in a new "EV Era" for the Thai pickup market.

Surging Orders: The Smart Choice for Thai Drivers

RIDDARA has demonstrated immense market appeal at this year’s show, becoming the preferred choice for business owners across industries—from wholesale and retail to construction and engineering.
●   The "1 Baht" Revolution: RIDDARA’s running costs are less than 1 THB/km (approx. 0.8–1.0 THB), which is only 20% of the cost of a traditional diesel pickup (approx. 4 THB/km)
●   Massive Monthly Savings: Users driving an average of 200 km per day can save between 16,000 and 18,000 THB per month in fuel costs.
●   Unbeatable Value: Starting at just 739,000 THB for the Double Cab, RIDDARA is priced significantly lower than traditional diesel equivalents and roughly half the projected price of the upcoming Hilux EV or D-Max EV.

Dominant Performance: "EV Efficiency Over Oil"
RIDDARA does not just win on cost; it outclasses traditional diesel pickups in core performance metrics.
●   The King of Power:
    ○   The RD6 boasts a staggering 595 N·m of torque and 315 kW of power (dwarfing the Hilux’s 500 N·m/150 kW), achieving 0–100 km/h in just 4.5 seconds.
    ○   The ECON model delivers 385 N·m of torque and 200 kW of power, with a fully loaded acceleration that is faster than the empty acceleration of traditional competitors.
●   All-Terrain Adaptability: The RD6 features 7 terrain modes for superior off-road capability (vs. 3 modes in competitors), while the ECON offers 3 driving modes (Eco/Standard/Sport) to adapt to any Thai road condition.

Upgraded Experience: Pickup Utility, SUV Comfort
RIDDARA shatters the stereotype of pickups as loud, bumpy, and uncomfortable workhorses. Through technical innovation, it delivers on the promise: "Utility of a pickup, driving comfort of an SUV".
●   Superior Handling: Equipped with 4-wheel independent suspension, it provides SUV-level ride quality. The electric drive system ensures instant response and zero-jerk, smooth acceleration.
●   Effortless Maneuverability: A minimum turning radius of 6.1m makes U-turns easy even on narrow roads. Furthermore, the Electric Power Steering (EPS) with 2 N·m steering torque makes handling effortless, even when heavily loaded.

Conclusion

The sensation at BIMS proves that GEELY RIDDARA is successfully challenging the dominance of traditional diesel pickups by redefining the "Economic Pickup" segment. There is no need to wait for future concepts; RIDDARA has proven that high performance, low costs, and high comfort are available today.